the guy who sold maga a "woke-free beer" now has his own customers calling him a thief. the call is coming from inside the boycott.

Photo: a can of the beer he wanted you to stop drinking. Sarah Stierch (Missvain), CC BY 4.0, via Wikimedia Commons

There is a Facebook group called "People Still Waiting for Ultra Right Fight Beer." It has about 400 members, WIRED reports. A recent post reads "I no longer want the beer," and then, after a beat: "just my money back!"

Ultra Right Beer was the 2023 answer to a question nobody gay was asking: what if you could drink a light lager and be mad at Dylan Mulvaney at the same time? Seth Weathers, a Georgia political consultant who, per WIRED, briefly served as Trump's Georgia state director in 2015, launched it that April, at the height of the Bud Light boycott. In his ad he hit a can of Bud Light with a baseball bat and said: "America's been drinking beer from a company that doesn't even know what restroom to use."

Within two weeks he claimed he was closing in on $1 million in sales, at $19.99 a six-pack, per WIRED.

where the beer went

Not to a lot of the people who paid for it, they say. In January 2024 the FOX 5 Atlanta I-Team found the company had an F rating with the Better Business Bureau over orders that never arrived. Weathers told the station his four-person company was overwhelmed. "If someone doesn't want the beer at this time, we'll offer them a refund," he said then.

Two years later the rating is still F, and the BBB says the company has failed to respond to nearly 200 complaints, WIRED reports. Customers who ordered the limited "Fight" six-pack, the one with Trump's raised fist on it, in 2024 say they got neither beer nor refund. One, a New Jersey police officer named Rich Alan, called Weathers a "fraud" and a "scammer." Georgia Attorney General Chris Carr's office has opened an investigation into the company, which has been unresponsive to compliance orders, according to court filings cited by WIRED. We could not see those filings ourselves.

what he says

Weathers did not respond to WIRED. But he did respond, at some point, to a Facebook commenter who called him a "thief": "We do not want you as a customer." He added that he had refunded that person, and then: "I cannot imagine how miserable someone must be to reach your age in life, to spend your time harassing small businesses who have made mistakes but is [sic] out here fighting for the causes you supposedly believe in."

Nothing he is accused of has been proven in court, and no charges have been reported. But for the record: Bud Light is still on the shelf, and it ships.