Our story

“we r who we r” -legendary spoken word poet, kesha

gay means happy.

it’s hard to believe that there are so few products on the market that represent the community outside of pride month. when you really think about, how many products can you think about that have “gay” in the title? maybe 3?

enter gay water.

gay water has always been a colloquialism for vodka soda, so surprise, that’s our core product. however, we are a mission-driven, lifestyle brand here to bring back the original definition of the word gay by putting our products everywhere - your restaurant, your bar, your liquor store, your grocery store, concert venues and more. these are places where queer people both work and shop, but there are no products on those shelves to show these spaces are safe and inclusive.

who's behind it

gay water was founded in 2023 by spencer hoddeson and is queer-owned and operated by gay things, inc. the idea was simple: the drink the gays already order should be a brand that actually shows up for the community, not just in june. every can is real vodka, sparkling water and natural flavor (80 calories, 0 sugar, 4% abv), and part of what we do is put product and attention behind queer non-profits year-round.

press: see where we've been covered. questions: faqs. curious about the name? what is gay water?

action beyond representation.

since launching, we’ve partnered up with dozens of queer non-profit organizations to donate product and raise awareness of their campaigns & events including Human Rights Campaign, Heritage of Pride, wayOUT, Hetrick Martin Institute, Tom of Finland Foundation, AspenOut, LGBTQ+ NYC Center, Stonewall Foundation and more. if you’re an organization looking to partner up, fill out the form here!